ZOIC created the category of mountain bike clothing over 20 years ago, offering tech-blended comfort to everyday adventurers. Our designs today are infused with this heritage of innovation and exploration, inspiring people to seek diverse experiences on bikes, from entry level mountain bikers to downhill deviants, back road travelers to urban commuters.

ZOIC is Greek for life; ZOIC is clothing for an active life.

Led by 2 passionate mountain bikers, we tap the pulse of our active lifestyles to drive new developments. We saddle up every chance we get, sometimes to test our latest gear, but more often for a fresh gulp of the freedom we first tasted when the training wheels came off.

ZOIC is a grassroots, organic brand. No flashy ads or big name pro riders here. You'll find us riding alongside you at bike festivals, getting dirty on dig days to support trail access, and cleaning up second-hand bikes so disadvantaged kids can have a "new" bike for Christmas. We love connecting with our community and expanding opportunities to ride, especially when we get to work outside!

Thank you for sharing your ride with us.

/Eric & Paul

P.S. ZOIC is pronounced zo-wick, as in the word Paleozoic.