ZOIC definition:

1. Life forming; of the earth
2. Animal mode of existence
3. Era in time
4. Kick Ass Clothing

ZOIC’s BACKGROUND:
ZOIC was formed in 1994 on the mountain biking trails of the Marin Headlands. The belief was that clothing plays an integral role in connecting you to the active outdoor experience. While technical performance is a necessary element for the connection, components such as color, fit, fabric, and feel can enhance it and bring it to the next level. Ultimately this experience evolves into a lifestyle, in which clothing becomes the defining and expressive representative.

ZOIC was the first company to successfully integrate the baggy mountain bike short into the mainstream cycling conscious. Incorporating the “inner liner” with the “external shell” has become the clothing of choice for many cycling enthusiasts. This clothing alternative has captured mountain bikers of all shapes and sizes, who have helped launch ZOIC into the forefront of their outdoor pursuits.

We source the best performance wicking knit fabrics from all over the world for our jersey program, and seek out the most durable, innovative nylon wovens for our ever expanding short program. We look for the 3F’s, function, fit, and fashion, when sourcing our fabric needs, while also appealing to our needs of performance and comfort.

ZOIC has always been a grassroots, organic corporation, eschewing mainstream media, advertising, and athlete sponsorship, while focusing on local race sponsorships, kids programs, industry events, and general cycling advocacy programs. We love being outside, experiencing the moment, and connecting with our pursuits; helping people achieve their outdoor goals motivates us. Whether it’s being there for a child’s first ride, the first mountain bike, the first race, the first downhill, or the first cup of coffee for the day, we want to be with you.

ZOIC’s CORE PURPOSE: Continually create outdoor clothing that embodies the elements of a quality lifestyle: Performance, Fun, Comfort, Simplicity, and Aesthetics

ZOIC’s CORE VALUES:

• Step up- rise to the occasion, as the bar only gets raised
• Look ahead- improve, innovate, or invent
• Contribute- be co-creators of policies, strategies and culture
• Enjoy the process- this is not simply a means to the ends
• Take initiative- if it is to be it is up to me
• Take time to enjoy the outdoor pursuits
• Watch and react to changing environmental needs, helping to preserve our Planet