2011 threads tested in Whistler

Our friends Alison & Jason were up in Whistler last week training with and helping out at the Dirt Series mountain biking instructional program. They took some of our 2011 samples and in spite of the rain, managed to get some fun & interesting photos, as well as video of Jason's sweet attempt at a huge teeter! (YouTube link)

Alison inspects the commitment to feature rich trails in B.C.
Can Jason nail THIS totter?
Alison banks a bridge near Whistler

2011 Gear Test

Thanks Paul and Eric!

We spoke to a lot of people we rode with at Dirt Series and our Canadian & US friends as we toured and the consensus is that they are all really stoked on your new styles!

Jason Van Horn, blogger/photographer with iHateBikes.com, took us on the Mt. Hood/Sandy tours of new trails sponsored by IMBA, and said, "Wow, I gotta say that Zoic has really stepped up their game! They put a lot of thought into their new line!" He was also eyeballing the women's gear samples for his girlfriend who also rides. He, and another instructor from the Dirt Series Camps, already told me that they've received compliments on their Zoic shirts!

In Whistler at Dirt Series' last clinic of the season, I gave your shirts to the instructors and two of the volunteers (one who happened to be the wife of Trek's product management, and the other runs the Trek bike maintenance mobile trailer) and they LOVE the soft construction of the shirts and said that the shirts are already their new favorites!

They, as well as we all, are chomping at the bit for the unveiling of the new line-- maybe post-Interbike? :) Jason and I were very fortunate to get a sneak peak and a vigorous testing of your new line and already have a shopping list started for when they are available!

Happy trails- rain or shine!
~Alison & Jason