Blogs

Nov 20 2015 - 4:22pm | by Anonymous

For the 2nd year in a row we encourage members of the ZOIC community to avoid the checkout lines and hit the dirt on #ZOICBikeFriday.

We applaud the momentum our concept gained when our valued retail partner REI decided to close its stores on Black Friday and #OptOutside. We were so excited about it, our staff and brand ambassadors joined in the fun! We encourage you this holiday season to spend time with your family and loved ones, get outside with them, and cherish all of life's special adventures.

From the ZOIC Crew to you, Happy Thanksgiving!

#OptOutside on #ZOICbikeFriday
#OptOutside on #ZOICbikeFriday
#OptOutside on #ZOICbikeFriday
#OptOutside on #ZOICbikeFriday
#OptOutside on #ZOICbikeFriday
#OptOutside on #ZOICbikeFriday
#OptOutside on #ZOICbikeFriday
1 read
Biking
Nov 18 2015 - 12:42pm | by steveboyd

Ever have one of those days where you wake up, look at the date and wonder where the year(s) have gone? It's now mid November 2015 and I can't believe that another year is winding down. Remember how long it seemed to get through those 4 years of high school and 4 years (or so) of college? And now, last month I attended my 30th year high school reunion - how did that creep up so quickly?? I think I figured it out though; prior to kids, soccer, baseball, shuttles, yard work, house projects, and everything else this super busy work/life schedule gives me I had so much more time on my...

Riding through the Middle-ages...
1 read
Biking
Nov 5 2015 - 11:21am | by Anonymous

Our Annual 2 Day Warehouse Sale is here!
Join us this coming Friday, November 6th 10am-6pm or Saturday, November 7th 9am-1pm for up to 70% off!
On Friday donate $10 to SDMBA and receive a pint glass with one FREE fill!

Hope to see you all there!

2015 ZOIC Warehouse Sale!
2,432 reads
Events
Nov 4 2015 - 1:53pm | by kristahurley

My 1st blog was due in March when my grandfather passed away and I couldn’t quite focus due to travel, his funeral, family, so I didn’t write it. A few days after Kenna contacted me telling me my next blog was due, my Grandmother passed away. So it’s meant to be that I write this blog…. and appropriate that I talk about the importance of breathing techniques and how vital proper breathing really is, especially when your heart is pounding, your lungs are burning, and you are just trying to make it up that mountain!

I witnessed my Grandmother’s last breathe, just about a week ago....

Extreme exhale...
Extreme exhale...
Extreme exhale...
1 read
Oct 14 2015 - 11:44am | by dylanrenn

Time….we just don’t seem to have enough of it. Training or riding just for the fun or health of it seems to be harder the more complex my life becomes.. This all became much more apparent as I became the proud parent of 2 delightful girls and have 3 jobs I’m juggling. If work and family are a fundamental part of your life then you may perhaps relate. Now this is not a dismissal on the wonders of job security and the love of family. It is purely an acknowledgement that hey its hard to get in time to ride my bike, as freely as I used to as a free floating non committal bachelor. So the...

Out of time...
2,033 reads
Biking
Oct 8 2015 - 12:13pm | by suehaywood

I asked my coach, Matty Miller- aka The MTB PHD to help me accomplish two goals this season:
1. Win the WV Enduro Series.
2. Be fit enough to be a great mountain bike skills instructor. He created the perfect balance of endurance riding with some specific intervals. And then weight lifting, plyometrics and skills practice to be able to give lots of demos to my students and not be out of breath.

The WV Enduro series has some great naturally tough and technical terrain with fairly short runs under 8 minutes. My background in cross country racing gave me a good base to...

Enduros and IPAs
Enduros and IPAs
Enduros and IPAs
Enduros and IPAs
1 read
Biking
Oct 7 2015 - 1:14pm | by marcogonzalez

There’s that point during my typical ride when I settle in for the long, steep climb. The legs are warmed up just enough, seat height is back at the top, and the chatter among friends settles down as everyone starts thinking about their breathing and impending leg and chest burn. I love this point in the ride. It doesn’t yet hurt, but I know it will. I don’t have to dig for energy or strength, but I know what’s coming just around the corner. Having ridden this trail a thousand times, I’m all too aware of the points where I can either granny through the chunder, or downshift and get out of...

Point of View...
Point of View...
1 read
Biking
Sep 1 2015 - 3:52pm | by elisabethjohnson

I was having such a fun day on the bike. It is always the slow falls on the easy part of the trail that end up getting me. You’d think that would motivate me to hit bigger stuff, since I have yet to get hurt on any of it, but it doesn’t. I was riding along on some grass. Yes, beautiful, soft, green, plush grass. To my credit, I was practicing a tricky maneuver, but still. I ate it on grass going less than 4 mph. As I was falling to my left side, I was relaxed and didn’t even bother to try to clip out. I thought, “It’s grass. Whatever. I’ll be fine.” I felt a slight scrape on the...

My luxury transport to the hospital.
Playing the hospital waiting room game.
So that's what the inside of my leg looks like.
Thirty-seven stitches later (10 internal, 27 external).
Hitting the trails a couple of days later with a protective wrap around my leg.
My leg 7 weeks later.  What an amazing job by the doctor.  The body is an amazin
2,977 reads
Aug 25 2015 - 12:59pm | by miguelramos

Well it’s already August, and September is just around the corner. I have raced very little this year…and with good reason. The races I did this year were: Scott Enduro Cup in Moab, Iron Horse Bicycle Classic, and Enduro World Series in Crested Butte CO. I plan on doing one more enduro race before the Enduro season is up…probably Big Mountain Enduro race in Winter Park Colorado. I crashed hard pre-riding the EWS course in Crested Butte, fracturing my leg. Slowed me down a bit but I still did one day of racing before I pulled the plug for the weekend of racing. Just pushing too hard with...

Such is Life.
Such is Life.
Such is Life.
Such is Life.
1 read
Biking
Aug 11 2015 - 8:39am | by bethroberts

I live and work in the desert of Utah. This means that once summer rolls around it is time to retreat to the true high country to avoid sweltering temperatures. Located less than an hour drive from Moab, UT are the La Sal mountains - where every year there is that first ride that brings me to just over 11,000ft where oxygen gets a little harder to find. This is always a sobering ride.

The most classic in Moab is the climb up to Burro Pass, which is the beginning of the famed "Whole Enchilada", a ride where once you climb just a few miles to 11,050, you then get to descend to 4,000ft...

Riding at altitude  - Caynon Creek
Riding at altitude  - Caynon Creek
Riding at altitude  - Caynon Creek
Riding at altitude  - Caynon Creek
Riding at altitude  - Caynon Creek
2,229 reads
Biking
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