For the 2nd year in a row we encourage members of the ZOIC community to avoid the checkout lines and hit the dirt on #ZOICBikeFriday.
We applaud the momentum our concept gained when our valued retail partner REI decided to close its stores on Black Friday and #OptOutside. We were so excited about it, our staff and brand ambassadors joined in the fun! We encourage you this holiday season to spend time with your family and loved ones, get outside with them, and cherish all of life's special adventures.
From the ZOIC Crew to you, Happy Thanksgiving!