Dec 14 2016 - 3:53pm | by Paul

In 2008 a popular network of undulating singletrack in northern San Diego known as “The Intestines” was closed off and graded over for development of new home sites. A sign was posted at one of the trailheads suggesting that once the homes were built a trail would one day reopen. Mountain bikers gave little thought to the notice, expecting any developer-driven trail would be a sanitized, wide, flat trail commonly found in nearby neighborhoods.


'Tis the season for giving back - IMBA & SDMBA cut The Appendix
2,564 reads
Dec 11 2014 - 12:02pm | by Paul

Hey San Diego, whether you've still got some gifts to buy or weren't able to shop for yourself at our warehouse sale this fall, we're giving you one more opportunity for great savings for the holidays. Come on by the ZOIC Pop-Up Sale at North of the Border Bike Shop Wednesday December 17th from 11-2pm. The window of opportunity may seem small but the deals are gonna be HUGE!

Our first Pop-Up Sale 12/17!
3,449 reads
Nov 26 2014 - 12:21pm | by Paul

The ZOIC Crew is giving thanks this holiday for all of you, our customers, who love riding bikes so much that we get to make a living making clothes for you! We hope you checked out our new releases as they were revealed over the last 11 months, came back for your gear needs throughout the year and also took advantage of our annual Mega Sale earlier this month to close out the season. Now that you’ve got the look you want, make the most of your time off by avoiding the stores and getting out on your bike this Friday, or any day this weekend. To encourage you we're running a special...

Share a picture in ZOIC and hashtag #ZOICBIKEFRIDAY to win!
3,435 reads
Aug 15 2014 - 4:13pm | by Paul

We make great shorts. That's not self-inflating hype, that's the consensus of thousands of customers who have bought ZOIC shorts over the years, as expressed by all of you who tell us about it in reviews you post online and the stories you share with us at events, and as evidenced by all of you who come back to buy multiple colors of your favorite styles.

Mixed in with all of those reviews and stories are often requests. A common request we hear is "Why don't you sell your shorts without liners? I wear my ZOIC shorts for (choose any combination: hiking, rock climbing, trail running...

ZOIC shorts are offered without liner for a $20 savings
3,467 reads
May 13 2013 - 3:21pm | by Paul

This Friday May 17th is National Bike to Work Day! Whether you're new to bike commuting or a savvy street cyclist looking to upgrade anything from pedals to panniers to pants, pick up the 2013 Gear Guide from Momentum Magazine, an authority on the subject. As pictured below, the issue highlights ZOIC Grove shorts for men and the Damsel skirt for women, 2 ideal styles for on-the-bike action and off-the-bike adventure in any concrete jungle. Then check out the rest of the urban cycling offerings from ZOIC for Men and...

ZOIC Damsel skirt & Grove shorts in Momentum Gear Guide '13
16,012 reads
May 6 2013 - 4:13pm | by Paul

We're thrilled to announce that Abbie Newell has joined our crew as National Sales Leader. Abbie will be the voice of the ZOIC brand with national accounts, key regional accounts and Independent Bicycle Dealers. She will spearhead selling strategy and drive sales initiatives to expand the reach of ZOIC, providing an East Coast presence from her office in West Virginia. Abbie will manage internal sales staff and recruit and develop the independent rep force. Armed with her market insights, especially as they pertain to female cyclists, Abbie will also be integral to the design and...

Abbie prepped for her first ride as ZOIC Sales Leader
Abbie Newell, ZOIC National Sales Leader
Kenna Quiroga Gray, Sales & Marketing Specialist
6,176 reads
Apr 12 2013 - 1:29pm | by Paul

Michael Troy of (aka Grannygear) has been riding the X Shorts and a DNA Jersey for a few months. The bottom line is he loves 'em. Here are excerpts from his review, which can be read in its entirety at their site.

"OK, first of all let me say that I am not a baggy short wearer. If the trail ride is going to be unusually rough or brushy I will man up and put on the bags, or if I want another layer for a cold or windy day…fine. If not, lycra is good with...

ZOIC X Shorts in action
ZOIC X Shorts in action
ZOIC X Shorts in action
ZOIC DNA Jersey with Antidote plaid shorts
ZOIC DNA Jersey in action at Whistler Bike Park
5,544 reads
Mar 25 2013 - 5:09pm | by Paul

After posting this photo to our Facebook page, we received some unfavorable feedback about the fact that our products are manufactured in China. I would like to take this opportunity to expand here on our business philosophy for ZOIC in the global marketplace.

ZOIC Clothing is designed and distributed in San Diego, California. We directly and indirectly employ hundreds if not thousands of workers throughout our supply chain and distribution channels, many of whom are US citizens and many of whom are Chinese and other nationalities. All of our products are labeled with the country of...

Eric visiting one of supplier's factories in Dongguan, China
5,311 reads
Mar 14 2013 - 6:19pm | by Paul

Whenever the work gets overwhelming or ideas get a little far-fetched around ZOIC, Eric can be expected to recount the wisdom of his football deity Bill Belichick to "stay in your lane" - maintain your focus and do what you do best. It is a mantra that has served ZOIC well in times of uncertainty and challenge.

Roadies and bike commuters are well aware of the benefits of staying in their lane, but the cycling industry isn't always so consistent. Back in the '80s bike sales exploded when mountain biking went mainstream and ever since then bike manufacturers have been trying to repeat...

Stay in your lane
4,788 reads
Oct 16 2012 - 9:04am | by Paul

ZOIC has signed on to sponsor the 2nd Annual Reach the Peak Trail Race and Mountain Festival hosted by Outdoor Outreach. ZOIC will be the title sponsor of a new enduro-inspired bike race portion of the event. The entire event serves as a fundraiser for Outdoor Outreach, an organization that empowers and educates at-risk youth in California through outdoor activities. The festival is being held in San Diego Saturday, November 3rd from 7:00 a.m. to 2:00 p.m. at Hilltop Park and Black Mountain Open Space Park.

The ZOIC Reach the Peak Bike Race includes:
Pedal to the Peak Uphill...

ZOIC Sponsors Outdoor Outreach Charity Bike Race 11/3/12
6,688 reads