ZOIC celebrates everyone who rides bikes. The main way we express this is through products we create to enable people to ride more comfortably. So we were flattered when Jeremy McGhee approached us to share how well ZOIC products performed for him.
Jeremy is an adaptive athlete. He pedals his bike with his arms rather than his legs. Thus his cycling mechanics are very different from those we typically design for in our clothing. But as Jeremy explained to us, features we engineered for upright cycling, like the fly in our bib shorts and the tapered legs of our pants, benefit him on his handcycle as well.
This led to the epiphany that adding Jeremy to our team and listening to his feedback will help us develop even more features and products to better serve the needs of the broad community of mountain bikers. More importantly, we intend to showcase Jeremy to promote appreciation for the diversity of cyclists powering the growth in mountain biking participation, and to encourage greater acceptance of ALL people and their passions.
Read Jeremy's blog to hear in his own words how our new partnership came about and how he feels to be part of the ZOIC family.
Pedal on Jeremy!